Ideas are born here.

The good ones. A few that hit the scrap heap. And most importantly—the memorable ones.

JPC is a marketing and branding think tank dedicated to the hospitality industry and creating meaningful relationships between brands and the people that matter most to them. We also really dig brands that matter to others.

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Finding your and.

When it comes to defining a brand, route to market and life cycle strategy we believe you must and versus or. You must know your consumer and be one. You must be passionate and hyper critical. You must have clear vision and the ability to bend. An unbreakable and uniquely identifiable connection with your consumer is a finite selection of the proper questions to create the best road map. Let us help you find your ands.

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  • Concept Development
  • Brand Audit + Competitive Analysis
  • Consumer Trends + Marketing Analytics
  • Menu + Recipe + Training Implementation
  • Personal Coaching

The secret sauce.

The recipe to great branding is a careful balance of science, skill, know-how and art. Whether it’s bringing a fresh perspective to an established brand or carefully architecting the foundation on a new concept, we’ll help you create the most effective recipe for success.

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  • Brand Positioning + Identity
  • Messaging + Asset Development
  • Point of Sale Design + Social Content
  • Architectural + Space Consultation

We're not the only ones.

That’s right. There is a tonnage of other marketing firms that do what we can. We just do it more effectively, artistically and insightfully than the other guys.

At JPC we don’t just simply point at the map and tell you to how to drive. We ride shot gun and manage the GPS as an integral member of the team. With over 25 years of stewardship and visioneering for brands ranging from the NFL to United Airlines and small start ups in between, here are a few of the core competencies we can bring to your brand:

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  • Promotional Programming + Activation
  • Communications + Digital Media
  • Public Relations + Customer Engagement Strategy
  • Content Creation
  • Strategic Partnerships + Revenue Development